INOVA approached Advertas for a logo refresh.

Client Story

INOVA Geophysical was formed in March 2010 when BGP Inc. and ION Geophysical Corporation each contributed land seismic equipment assets to a new and independent joint venture company. INOVA aspires to become THE land seismic technology company of the 21st century by developing rugged and reliable seismic instruments that enable geophysical service providers to efficiently design and execute complex seismic acquisition programs on behalf of their E&P customers around the world.
Brand Candidates

Logo Design Refresh

For this project, Advertas was given the task of giving an updated, cohesive look to all of the INOVA products. The Advertas design team worked with INOVA to implement a organizational color scheme for their products, along with a complementary font family with a custom-made gloss finish. Advertas also created three distinctive brand refresh concepts for potential future use, imagining what new directions INOVA could take as their brand evolves.

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