Use display and native ads to target the most specific personas for brand awareness or conversions. Break down impressions by geo-location, lookalike profiles, retargeting, or down to specific IP addresses. Advertas AI optimizes campaign performance on audience filters or A/B testing. Ensure you are getting the most out of your programmatic ad buys.
Social media marketing
With approximately 3.8 billion social media users globally, social media is no longer just applicable to consumer products. Leverage social media platforms so that they are a crucial part of the account-based marketing program. Used correctly and persistently, ‘social’ can increase brand awareness and engagement. Advertas works with your team to identify the right voice for your brand, and craft a steady stream of quality content in keeping with your company’s social media voice and posting schedule.