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ADVERTAS Delivers 03

The best of industry expertise and marketing experience

You shouldn’t have to train your marketing group on your technology or services. With deep experience in launching and marketing technology, Advertas accelerates your time to market.

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BRAND ARCHITECTURE

Enable your business strategy with impactful branding, whether it’s an existing brand or an acquisition.

PRODUCT LAUNCH

Survey the market to understand customers’ buying values, then design a results-driven marketing plan.

SALES ENABLEMENT

Identify the gaps in the sales funnel and equip your sales force with the tools to close.

CORPORATE IDENTITY

Create logos and definitive branding standards to keep messaging fresh and consistent throughout the organization.

USER EXPERIENCE

UX/UI design is critical to delighting customers in their experience with your websites and commercial software products.

WEBSITES

Develop easy-to-use and content-rich corporate sites, microsites, and customer support portals that integrate with your CRM.

DEMAND GENERATION

Generate qualified leads that fill the sales pipeline through content and inbound marketing, catalyzed by direct response campaigns, and other outreach initiatives.

DIGITAL MARKETING

Optimize your marketing plan with lead-generating SEO/SEM, digital advertisements leveraging microtargeting technology, and social media engagement.

EXPERIENTIAL MARKETING

Create memorable experiences that connect with your prospects and partners. Level up your tradeshows, seminars, and industry events to achieve measurable objectives.

ADVERTAS ABOUT 01

15 years

of excellence

We are what we repeatedly do. Excellence, then, is not an act, but a habit.

Aristotle

Since 2004 Advertas has designed and implemented marketing programs for technology firms across the energy business. Our team includes marketing experts who are experienced in the buying values of the industry and are dedicated to helping you craft the right messages. But success in marketing technology is about both strategy and execution, and Advertas delivers.

Geoscience technology wins big with the right go-to-market strategy.

In 2011, a startup software business was launching a breakthrough in machine learning for seismic interpretation. Ground-up planning was needed, from basic branding (including a name and logo) and website to tradeshow planning and a demand generation program.

1/3

Read the case study

Geoscience technology wins big with the right go-to-market strategy.

Read the case study

In 2011, a startup software business was launching a breakthrough in machine learning for seismic interpretation. Ground-up planning was needed, from basic branding (including a name and logo) and website to tradeshow planning and a demand generation program.

1/3
Geoscience technology wins big with the right go-to-market strategy.

In 2011, a startup software business was launching a breakthrough in machine learning for seismic interpretation. Ground-up planning was needed, from basic branding (including a name and logo) and website to tradeshow planning and a demand generation program.

1/3

Read the case study

Conducting market analysis to guide product development and investment.

Read the case study

With a focus on digital transformation in the refining and petrochemical industry, a major electrical and process automation provider sought to understand the value their customers perceived in the integration of process automation and electrical power management.

2/3
Value calculator simulates actual cost of ownership, demonstrating quantitative value to bolster sales.

A large, multinational industrial automation company was challenged in effectively communicating the financial value of their control system technology versus competitors. While they had an excellent reputation for quality in the industry, they struggled with quantifying the financial impact of their lower total cost of ownership.

3/3

Read the case study

A large, multinational industrial automation company was challenged in effectively communicating the financial value of their control system technology versus competitors.

Read the case study

Clients across the energy supply chain

WHAT CLIENTS SAY

Some valuable words from our loving and ever growing customers.

Advertas has provided outstanding guidance to CDI in a variety of areas relating to the customer-facing sides of our business. We continue to rely on their team to help shape our go-to-market strategy as we expand our engineering practice and launch new products. Our business has taken on exciting new dimensions, growth, and direction as a result of their work.

Van Wilson - Control Dynamics International

The UX design work on 4.0 has been excellent. I believe it is setting the framework on the future of our software and the basis for a machine learning platform for interpretation. I look forward to the further development of Paradise 4.0 UX, which I think the industry will truly appreciate.

Rocky Roden - Geophysical Insights

We retained Advertas as our outsourced marketing function to handle the complete launch of the FuelTrax solution, including supporting marketing collateral and website. We’ve been impressed with their teams creativity, ability to manage to a budget, and degree of excellence in their work.

Anthony George - Nautical Control Solutions

ADVERTAS BLOG 05

April 30, 2019 Hal Green

Time to Re-Think Your Positioning for the Digital Transformation

Digital transformation is a concept that has taken hold in all kinds of companies from Wall Street to Main Street. The promise of technologies is great: elastic cloud computing, AI/machine learning, the Industrial Internet of Things (IIoT), and Edge Computing enjoy great expectations from senior business leaders for their potential to transform the energy supply chain.

April 1, 2019 Laura Cuttill

Why Should I Hire A Marketing Agency?

March 1, 2019 Laura Cuttill

Form vs. Function: What’s Really Important When Designing User Experience (UX)?

February 1, 2019 Justin Mayberry