JobSearchPower is a job search toolbox and knowledge base, born out of the 40+ years of corporate recruiting experience of Will Darroh. In late 2020, he was concerned with the lack of repeat visitors to the site and wanted to re-design the interface to ensure the offering was aligned with visitor values and improve the ease-of-use. Advertas was retained to consult on the go-to-market strategy of monetizing the job search coaching aspect of the website and provide a new, clean look using the existing features of the tools. Ever data-driven, Advertas analyzed multiple revenue and cost scenarios and provided key insights into business drivers and their potential impact on the business model. The UX designs were delivered with complete, interactive image files and developer notes for implementation. The implementation phase is expected to be completed in late 2021.