We help businesses and brands succeed in the digital age
What we do
Advertas combines the best in strategy, data orchestration, digital marketing technologies, and messaging to deliver an end-to-end, lifecycle solution that produces measurable B2B results. Advertas implements and integrates cutting-edge marketing technology to give clients the differentiation and competitiveness of market leaders. Our work-product identifies and markets directly on your potential customers with laser accuracy and targeted online ads to yield highly qualified leads that reduce the sales cycle.
Starts with a vision
Commencing with target accounts and roles in the decision-making process, we enrich the existing contact list and implement the digital infrastructure to identify and capture opportunities through five steps:
- Identify key decision-makers at specific, named companies who are most likely to respond
- Customize the message and touchpoints for each role and stage of the buyer’s journey
- Deploy efficient campaigns by using intent data and programmatic advertising
- Create high-impact, memorable experiences that connect with prospects
- Grow the sales pipeline with qualified opportunities
Milestones and metrics
Mind the gaps
Many companies have adopted CRM platforms but find that their data is out-of-date. Or, contact details from visitors who download premium content from the company’s public website do not go into the CRM seamlessly. Gaps such as these in the marketing tech stack impede marketing effectiveness and reduce efficiency. Applying years of experience at the intersection of digital marketing and systems integration, Advertas enables greater ROI from the overall marketing investment by creating a line-of-sight from marketing to prospects.
Business cannot wait and the time domain matters. We will work with you to understand and capture your time requirements for the next marketing campaign or product launch. We use structured scheduling tools to identify key milestones and the critical path to the objective.
Clients across the energy industry
Want to join the team?
Our team is a mix of strategists, writers, designers, developers, introverts, extroverts, but we’re all brought together by a love for digital marketing. Our diversity makes us stronger, smarter, and, most importantly, more creative. We believe that the best teams are made up of different types of people who share a common goal.
The UX design work on 4.0 has been excellent. I believe it is setting the framework on the future of our software and the basis for a machine learning platform for interpretation. I look forward to the further development of Paradise 4.0 UX, which I think the industry will truly appreciate.
ROCKY RODEN – GEOPHYSICAL INSIGHTS
Advertas has provided outstanding guidance to CDI in a variety of areas relating to the customer-facing sides of our business. We continue to rely on their team to help shape our go-to-market strategy as we expand our engineering practice and launch new products. Our business has taken on exciting new dimensions, growth, and direction as a result of their work.
VAN WILSON – CONTROL DYNAMICS INTERNATIONAL
We retained Advertas as our outsourced marketing function to handle the complete launch of the FuelTrax solution, including supporting marketing collateral and website. We’ve been impressed with their teams creativity, ability to manage to a budget, and degree of excellence in their work.
ANTHONY GEORGE – NAUTICAL CONTROL SOLUTIONS