Keeping ahead of the curve
Our Mission
Marketing is a critical role in a technology business, and you should not have to educate your agency in your products or services. Advertas leverages digital marketing tools with deep experience in launching and marketing technology to the energy industry. We speak the language of technology – even to the point of supporting our clients in the design of new software. We blur the lines of what is “marketing” to give our clients the differentiation and competitiveness of market leaders.
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We put 365 degrees of substance around that vision with more than the traditional SWOT analysis. We work the tough questions: What are the personas of key decision-makers and technical influencers for your technology? What’s the real size of the market if determined from the bottom-up by prospective customers? What are competitors offering?Everything starts with a vision of what could be. -
Effective execution means milestones and metrics.Building on a well thought-out plan, Advertas will work with you to develop project milestone and metrics that define progress and success.
Whatever the project – a new website, CRM, product launch, customer event, or all the above – specialized tools for planning and scheduling marketing projects will support our work and keep the project on track! -
Business can’t wait and the time domain matters. Advertas will work with you to understand and capture your time requirements for the next marketing campaign or product launch. We use structured scheduling tools to identify key milestones and the critical path to the objective.Solid plans and strategies have schedules, even if they are fluid.
Director
Hal Green
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Hal H. Green is a marketing executive and entrepreneur in the energy industry with more than 20 years of experience in starting and managing technology companies. His particular focus is business strategy, effective selling practices, and field marketing. He has a diverse portfolio of achievements, which span all areas of the hydrocarbon supply chain – from upstream exploration through downstream refining & petrochemical.
Mr. Green attended Texas A&M University, where he received a Bachelors in Electrical Engineering. He later earned an MBA in Information Management from the University of Houston. As Director of Manufacturing Systems for Setpoint, an advanced process control firm in Houston, Mr. Green effectively managed the P&L of this consulting practice. After Aspen Technology acquired Setpoint in January 1996, he continued as Director of Business Development for the Information Management and Polymer Business Units. Throughout his career, Mr. Green has been a proven thought leader, publishing articles in major industry journals.
In 2004, Mr. Green founded Advertas, a full-service marketing and public relations firm serving clients in energy and technology across the energy supply chain – upstream, midstream, downstream and power.
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Practice Lead
Laura Cuttill
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Laura A. Cuttill is a strategic and operational leader with a demonstrated ability to fuse business, financial, and technology interests into streamlined, profitable operations. Armed with a degree in marketing from Texas A&M University, Ms. Cuttill began her career in the Schlumberger Information Solutions department, working on identity management roll-out projects for Chevron and ExxonMobil.
In 2004 she joined Hal Green as a co-founder of Advertas, adding her organizational, analytical, and creative problem-solving skills to the team. In 2010 she left Advertas to co-found the identity management software company, 2FA, Inc. As COO / CMO for 2FA, she helped lead the company from concept to a 75% market share in target verticals for two factor authentication in four short years. After selling the business to Identity Automation in 2016, she returned to Advertas, continuing to support clients in the energy and process industries. She serves her clients with a unique vision of using cutting-edge software and marketing practices as a foundation to drive business growth.
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Graphic Designer
Leah Mann
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Leah joined Advertas in May 2017 after graduating from the University of Houston with a Bachelors of Fine Arts in Graphic Design.
Mrs. Mann is a specialist in digital and print marketing, software UI/UX design, and visual communication. Her array of skills includes print and digital design, web design and coding, application design, and video editing. Past client work includes the Hermann Park Conservancy, The Health Museum, and The Cypress of Raleigh. Her creative direction and professional approach make it easy to navigate the design process.
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Digital Marketing Specialist
Kayla Monis
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Kayla Monis is our resident problem-solver, digital marketing manager, and social media expert.
Kayla joins Advertas with a strong background supporting bootstrapped and VC-backed startups in a variety of verticals from retail to technology firms. During her previous role as Social Media Manager at Besomebody, Inc – a business innovation firm based in Cincinnati, OH – Kayla grew the online social community to over 600,000 engaged followers with a monthly global reach of 10 million after building Besomebody Advice, an online publication featuring writers from Forbes, Inc, and HuffPost. At Advertas, Kayla leads SEO, web development, marketing automation, paid advertising campaigns, and social media marketing projects to deliver tangible business results. In addition, Ms. Monis coordinates event production for clients to maximize lead generation and ROI from tradeshow and industry conference presence.
Kayla graduated from Florida International University in Miami, Florida with a Bachelor’s of Business Administration in Marketing and speaks fluent Spanish.
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Public Relations Specialist
Andy Inthavong
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Andy Inthavong is public relations and marketing communications professional with over 10 years of experience in shaping messages, directing content creation, marketing products/services and developing communication strategies. Having specialized in SEO / SEM initiatives, he is at the forefront of current and emerging techniques to achieve SEO results. As an avid adopter of new web and mobile technologies, he is passionate about applying the latest innovative tools and practices to marketing challenges, especially in the tech sector. Andy graduated from California State Polytechnic University, Pomona with a Bachelors of Science degree in Communications with a focus in Public Relations.
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Technical Writer
Justin Mayberry
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Justin graduated from the University of Houston with a Bachelor of Science in Psychology and Master of Arts in Public Administration with a concentration in public policy and analysis.
Prior to joining Advertas, he gained varied experience in management as well as government/nonprofit policy and contract administration working in the legal department of The University of Texas M. D. Anderson Cancer Center. In his role at Advertas, Justin serves as a part of the technical writing and analytical backbone of the marketing team. Justin is a specialist in technical writing and research, communicating the client’s value proposition in every piece of content, adept at writing for both the human reader as well as search engines.
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Project Accountant & Admin
Sabina Gartler
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Sabina works with Advertas staff and clients to process all third-party expenses, such as media, conference organizations, booth equipment suppliers, and others. She has 15+ years’ experience in accounting and financial services, and 10 years of experience in providing investment management and cash management. Among her certifications and memberships, she counts QuickBooks Online certified, a member of the American Association of Daily Money Managers, and a member of the National Association of Productivity & Organizing Professionals. Sabina assists with each project, validating third-party costs and ensuring accurate accounting and billing for each campaign.
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Systems & Data Specialist
Kingsley Nyaosi
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Kingsley is a web developer with an appreciation and eye for design. He brings to Advertas deep experience in WordPress, javascript and php, leveraging his skills to create technically robust websites and implement the integration between systems for optimum marketing automation. He is the resident data analytics guru and is responsible for powering the technical aspects of campaigns that fuel effective campaigns.
Kingsley is a Adobe Digital Academy scholarship recipient for the web development immersive course at General Assembly, San Francisco. He holds a B.A. in Computer Science from Texas University, San Marcos.