From Challenges
to Triumphs
Our Case Studies
Services
Industry
Branding Clarity: Unifying a Product Suite’s Identity
- Client: INOVA Geophysical
- Industry: Energy: Upstream
- Services: Rebranding
Advertas created branding guidelines and new, striking visual imagery, imagining a fresh face as the INOVA Geophysical brand evolved.
INOVA Geophysical
A Decade of Success: How Advertas Built and Sustains the Global Brand of Geophysical Insights
- Client: Geophysical Insights
- Industry: Energy: Upstream
- Services: Account-Based Marketing, Branding, Content Development, Event Management, Lead Generation, Market Analysis, Product Launch, Reseller Development, Sales Enablement, SEO/SEM, Strategy Consulting, Targeted Advertising, Tech Stack Design, Implementation, & Integration, UX Design, Websites, White Papers & Collateral
"I’m impressed by how well they’ve handled the different aspects of their company, from trade shows to digital/paper publications. They work smoothly and economically and can even navigate any necessary interactions with specific customers on our behalf. "
Michael Dunn
SVP of Business Development
Rebranding for Growth: How Advertas Positioned eSimulation for Market Leadership and Acquisition
- Client: eSimulation
- Industry: Energy: Midstream
- Services: Account-Based Marketing, Branding, Sales Enablement, Tech Stack Design, Implementation, & Integration, Websites
"Their strategy capabilities set them apart." "Advertas was talented at crafting sales presentations which allowed the client to show impressive demonstrations. Their ability to follow through with the marketing strategies they developed made for a successful collaboration. Above all, they remained responsive throughout the process."
Mark Roop
Former Principal & Co-Founder
Repositioning Ingenero: Overcoming Offshore Perceptions to Drive U.S. Growth
- Client: Ingenero
- Industry: Energy: Downstream
- Services: Content Development, Rebranding, Strategy Consulting, White Papers & Collateral
Knowing the target market, their buying values, and the technology driving petrochemical processes, Advertas was able to quickly get to the crux of the work, thereby saving Ingenero time and money on training a marketing group.
Ingenero
Pioneering AI in Energy: How Advertas Built the Energy Machine Learning Symposium
- Client: Machine Learning Symposium
- Industry: Energy: Upstream
- Services: Account-Based Marketing, Branding, Custom Software Development and Support, Event Management, Speaker Recruitment, Targeted Advertising, Tech Stack Design, Implementation, & Integration, UX Design, Websites
The user experience was seamless and easy, but there was heavy lifting behind the scenes to make it happen. Advertas implemented single-sign-on, developed infrastructure to connect disparate backend logistics and financial systems, and provided day-of tech support in real time for guests.
Energy Machine Learning Symposium
Strategic Marketing Leadership on a Budget: How Advertas Guided Integration Objects’ Growth
- Client: Integration Objects
- Industry: Aerospace & Defense, Energy: Downstream
- Services: Content Development, Event Management, Rebranding, Strategy Consulting, Websites, White Papers & Collateral
Advertas identified personas of target decision-makers, crafted messaging to resonate with the personas, developed the marketing plan, and followed through with execution support by directing their in-house team and providing additional resource expansion where needed.
Integration Objects
Securing Success: How Advertas Propelled 2FA to Industry Domination
- Client: 2FA
- Industry: Enterprise Software
- Services: Branding, Content Development, Event Management, Product Launch, Reseller Development, Sales Enablement, Strategy Consulting, Targeted Advertising, UX Design, Websites, White Papers & Collateral
The company went from startup to a 75% market share in target verticals during the engagement and was successfully acquired a short time later. During the due diligence process, the feedback we received from acquiring investors was a criticism that we hadn’t spent more on marketing.
Shaun Cuttill
Co-Founder & CTO
Powering the Future: How Advertas Launched the World’s First Solid-State Battery
- Client: Ampticitry
- Industry: Energy: Renewables & Storage
- Services: Branding, Content Development, Event Management, Package Design, Product Launch, Sales Enablement, Strategy Consulting, Websites, White Papers & Collateral
"Advertas was instrumental in developing helpful product sheets and pitch decks for our fundraising. We worked closely with them to simplify our message so that everyone, from clients to investors, could understand what we sell and the power of our technology. Thanks to their help, we’ve raised over $3 million in our fundraising rounds, and we’re now looking at raising around $100 million."
