Overview
eSimulation, an innovative software and engineering firm specializing in digital solutions for natural gas gathering and processing, had built a strong reputation in the midstream sector. However, over time, their branding and messaging had not evolved to effectively engage the next generation of industry decision-makers. Recognizing this gap, eSimulation partnered with Advertas to refresh its brand identity and market positioning.
As the company’s outsourced marketing department, Advertas executed a comprehensive rebranding initiative—modernizing eSimulation’s logo, color scheme, and messaging while ensuring accessibility for color-blind users. The engagement extended beyond branding to include sales collateral, website enhancements, lead generation, and content marketing, all strategically aligned with business objectives.
The results were clear: eSimulation saw increased sales, a stronger industry presence, and heightened brand relevance. Ultimately, these efforts contributed to the company’s successful acquisition by Control Soft, Inc.
- Client: eSimulation
- Industry: Energy: Midstream
- Services:
Account-based marketing
Branding
Sales enablement
Tech stack design, implementation & integration
Websites
The Client
eSimulation, a software and engineering firm, grew from a small group of senior executives in the midstream space, creating a digital solution for natural gas gathering and processing, before “digital transformation” became a buzzword.
The Challenge
While eSimulation had established a deep history in the industry with their existing client base, the branding and messaging had not been adequately modernized over the years, and management realized it no longer connected with the target market as it once did to effectively win new customers. The decision was made to enlist Advertas to reach a new generation of midstream operators with a fresh brand and message.
The Approach
As the outsourced marketing department of eSimulation, Advertas tackled the new marketing remit holistically, strategically planning out the rebrand, collateral development, website improvements, lead generation, and content marketing efforts in the broader objective context.
The task of rebranding came with the added challenge of accommodating color-blind individuals, particularly those of the most common types. Advertas accepted this challenge and created a brand with ease-of-use in mind, propelling eSimulation forward with a modern, bold color scheme, updated logo, and contemporary identity.
Armed with revitalized branding standards, Advertas generated new collateral, sales decks, and crafted new messaging that more precisely mapped the buying values of midstream operators with the client’s value proposition.
The Outcome
eSimulation experienced an increase in sales, enjoyed an increase in the perception of the company as a modern, relevant solution, and ultimately caught the attention of Control Soft, Inc., who acquired the company.
Mark Roop
Former Principal & Co-Founder | eSimulation
“Advertas did an excellent job of supporting us over the years. Their strategy capabilities set them apart. We always had first-class marketing materials for conferences and to hand out to clients. Advertas was talented at crafting sales presentations which allowed the client to show impressive demonstrations. Their ability to follow through with the marketing strategies they developed made for a successful collaboration. Above all, they remained responsive throughout the process.”
