Overview
For over a decade, Advertas has served as the fully outsourced marketing engine for Geophysical Insights, guiding the company from a bold idea to an internationally recognized leader in AI-driven seismic interpretation. From the launch of Paradise software in 2011 to today, Advertas has provided a complete go-to-market strategy and execution—branding, account-based marketing, reseller management, international events, advertising, UX design, technical publications, and more. This long-term partnership has fueled Geophysical Insights’ growth, cementing its reputation as the go-to AI solution for seismic interpretation across independents, major oil companies, and national oil firms worldwide.
- Client: Geophysical Insights
- Industry: Energy: Upstream
- Services:
Account-based marketing
Branding
Content development
Event management
Lead generation
Market analysis
Product launch
Reseller development
Sales enablement
SEO/SEM
Strategy Consulting
Target advertising
Tech stack design, implementation & integration
UX Design
Websites
White paper & collateral
The Client
Geophysical Insights was founded in 2008 by Dr. Tom Smith with the mission of applying machine learning to the problem of seismic interpretation and delivering the new capability in an off-the-shelf, commercial software product that could be used by any geoscientist. Today, Paradise software is used by E&P companies and consultants worldwide to reduce the risk, time, and costs of exploration and production.
The Challenge
While Geophysical Insights had a team of renowned geoscience thought leaders, they faced the uphill battle of introducing AI-driven seismic interpretation to an audience largely unfamiliar with machine learning. The task wasn’t just to market a new software—it was to educate an entire industry on a cutting-edge technology and prove its value in real-world applications.
The Approach
Advertas leveraged the expertise of Geophysical Insights’ leadership team to drive early credibility, launching the company at the Society of Exploration Geophysicists (SEG) conference with published technical papers and high-profile speaking engagements. From there, Advertas executed an aggressive, multi-channel marketing strategy that has evolved and expanded over the years, including:
- Continual corporate website revamps to align with brand evolution
- International and domestic trade show execution
- Development of a vast library of technical papers, videos, and educational content
- Comprehensive content creation, including promotional videos, e-courses, training materials, and tutorials
- Implementation and management of a sophisticated marketing tech stack, including CRM, email automation, customer support portals, and an e-course platform
- Global reseller network development and enablement
- Customer testimonial campaigns to build credibility
- Targeted marketing campaigns aligned with product releases
- Full-scale event management, from user group meetings to high-profile VIP experiences
- Ongoing market research to guide product development and positioning
The Outcome
Today, Paradise is recognized worldwide as the pioneer and leader in AI-powered seismic interpretation. Geophysical Insights enjoys a strong customer base, a growing pipeline, and deep relationships with operators across multiple continents and languages.
By continuing to outsource all marketing and sales support functions to Advertas, Geophysical Insights gains access to a full-spectrum marketing team without the overhead of building one in-house. This partnership remains a driving force behind their sustained industry leadership and global expansion.
Michael Dunn
SVP of Business Development
“I’m impressed by how well they’ve handled the different aspects of their company, from trade shows to digital/paper publications. They work smoothly and economically and can even navigate any necessary interactions with specific customers on our behalf. “
