Overview
Facing a new phase of business expansion but working within budget constraints, Integration Objects took an unconventional approach—keeping junior marketing operations in-house while engaging Advertas as a fractional Chief Marketing Officer. Advertas provided high-level strategy and direction, working closely with the internal team to define target personas, craft compelling messaging, and develop a marketing plan that drove measurable results. With Advertas’ guidance, Integration Objects maximized its resources, expanded its reach, and secured new deals in the pipeline.
- Client: Integration Objects
- Industry: Energy: Downstream – Refining & Petrochemicals; Aerospace & Defense
- Services:
Event management
Rebranding
Strategy consulting
Websites
White papers & collateral
The Client
Integration Objects delivers cutting-edge solutions in Industrial IoT (IIoT), cybersecurity, Big Data Analytics, C4ISR, and process automation for defense and government institutions. Initially focused on software connectors for process control systems, the company has since evolved into a leader in critical infrastructure protection.
The Challenge
Integration Objects needed a marketing strategy to successfully launch a new industrial software integration platform for the defense industry—while optimizing its marketing budget for maximum impact.
The Approach
Advertas conducted in-depth interviews with executive stakeholders to identify key marketing gaps and priorities. Despite significant time zone differences, Advertas established seamless collaboration with the internal marketing team, refining messaging to align with the target industries’ buying values and terminology. The team crafted a go-to-market strategy, optimized website content, created compelling concept graphics, and executed high-impact webinars to support the launch.
The Outcome
With a focused marketing strategy and expert execution support, Integration Objects successfully launched its new product suite, strengthening its market position and fueling continued business growth.
