Blog

Becoming a Better Marketer in 2024

As the year draws to a close, it’s time to pause and reflect on the journey we’ve traversed as marketers. This season is not just about festive celebrations; it’s also a moment of introspection and forward-thinking. Yes, for some of us, it’s time for that dreaded annual review. However, there’s some merit in that goal-setting. […]

New Year, New Strategies

As 2023 comes to a close, it’s an opportune moment for businesses to revitalize their marketing strategies for the new year. The beginning of 2024 is not just a calendar change but a gateway to fresh perspectives and innovative approaches in marketing. This transition period calls for a thorough evaluation of the existing marketing tactics, […]

2023 B2B Marketing Trends: A Wrap-Up

The top B2B marketing trends for 2023 encompass a diverse range of strategies and technologies. Here’s a comprehensive overview of all the marketing trends we saw: Short-Form Video Content The rise of short-form video content continues, proving effective in capturing customer attention with bite-sized, focused content. This includes short-form video content focused on brand awareness […]

The Power of a ‘Thank You’: How Gratitude Can Enhance B2B Relations

In B2B relations, businesses are often so engrossed in transactions, negotiations, and strategies that they forget the simplest yet most impactful tool in their arsenal: gratitude. An act of gratitude can transcend transactional boundaries and forge genuine, lasting business relationships. This article delves into the transformative power of gratitude and how it can serve as […]

Nurturing Loyalty: Strategies for Building Long-Lasting B2B Partnerships

In many B2B industries, transactional, “menu” offering relationships are commonplace. However, the true measure of business success often lies in the ability to nurture long-term partnerships. These enduring relationships are built on mutual trust, understanding, and quality, consistent work. In this article, we’ll unravel the strategies that can bolster loyalty, paving the way for fruitful […]

Is Your Campaign a Trick or Treat? Recognizing When It’s Time to Move On

Not every campaign or strategy unfolds as planned in the dynamic landscape of B2B marketing. Despite our best efforts, some initiatives may lose direction and purpose. Recognizing these “wandering campaigns” and understanding when to redirect course is crucial. This article delves into how to identify these dead-end efforts and make strategic decisions to keep your […]

Witchy Ways to Stretch Your Spend: Bewitching Marketing on a Budget

As all good marketers know, there is no such thing as a “silver bullet” in marketing. We are often faced with very limited resources and do not have the budget to spend on massive campaigns across millions of channels. These types of campaigns take a lot of money and time. So, what do you do […]

The Work-Life Balance MYTH!

We’ve all heard the phrase “work-life balance” about a thousand times in the last five years, especially with the rise of remote working. As a working society, we understand the value of keeping the two “worlds” separate, blocking out time in our days for each. But what if we were to challenge that narrative? What […]

Herding Cats: Keeping Your Employees Constructively Engaged on Social Media

Every marketer or communications professional has been there. You want the employees to get involved with the company page. You want them to share, like, and comment on your posts as well as others in the industry. Your employees can be the best ambassadors for your brand on social media when they are actively engaged. […]

Advertas Wins Two Communicator Awards of Distinction

Houston, Texas – Advertas, a leading B2B marketing agency, has won two Awards of Distinction at the 2023 Communicator Awards. The awards were presented for the Immersive & Experiential Trade Show Exhibit and the Business-to-Business Integrated and Multi-Channel Marketing Campaign categories. Other winners who received awards this year include Bank of America, Groove Jones, PBS, […]

Advertas Wins Platinum Hermes Creative Award for Outstanding Event Marketing Campaign

Houston-based B2B marketing agency Advertas has won a Platinum Hermes Creative Award in the category of event marketing for their promotion of the Paradise® AI Workbench at IMAGE 2022, joining other winners such as AT&T, Accenture, and PepsiCo. Advertas, a leading B2B digital marketing agency based in Houston, Texas, is proud to announce that they […]

How to Create an Effective SEO Strategy

SEO is one of the most important aspects of getting your oil and gas, technology, retail, or cybersecurity website to the top of the search engines. If you’re investing in SEO, you’re taking advantage of an opportunity to reach new customers and grow your business. This blog will teach you how to create an SEO […]