Hal Green

Budget Balance Between Lead Generation and Branding

Budget Balance between Lead Gen and Branding

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Budget Balance Between Lead Gen and Branding While there are many facets to the marketing function in an enterprise, our clients tend to invest in three main areas:  branding, lead or ‘demand’ generation, and technical infrastructure. The first two areas are apparent and must utilize the third. The technical infrastructure, or ‘marketing tech stack,’ includes [...]

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Positioning for the Digital Transformation

Re-Think Your Positioning for Digital Transformation

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Digital transformation is a concept that has taken hold in all kinds of companies from Wall Street to Main Street.  The promise of technologies is great:  elastic cloud computing, AI/machine learning, the Industrial Internet of Things (IIoT), and Edge Computing enjoy great expectations from senior business leaders for their potential to transform the energy supply chain.

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