SE 1

Schneider Electric – Voice of the Customer

Client Story

Schneider Electric is a multinational manufacturing company with over $27b in annual revenue and 135,000 employees. The company drives digital transformation in manufacturing by integrating “world-leading process and energy technologies to realize the full efficiency and sustainability opportunities.”
Schneider Electric retained Advertas to conduct a voice-of-the-customer market analysis that would inform both their go-to-market strategy and product development plans. Several work-products resulted from the voice-of-the customer project, including a white paper that informs customers of the scope and value of their new direction and a series of blog posts that built awareness and encouraged customer engagement.


  • Strategy Consulting – Helped client guide their business decisions by conducting an interview-based, qualitative “Voice of the Customer” Survey on Integrated Power and Process Systems. 
  • Marketing Collateral – Developed a white paper and corresponding e-Guide: “Digital Transformation Through Integrated Process and Power”.
  • Social Media / Blog postsAssisted client in establishing thought leadership through creating content in the form of blog posts.
Rocky Roden

The UX design work on 4.0 has been excellent.  I believe it is setting the framework on the future of our software and the basis for a machine learning platform for interpretation.  I look forward to the further development of Paradise 4.0 UX, which I think the industry will truly appreciate.


Van Wilson

Advertas has provided outstanding guidance to CDI in a variety of areas relating to the customer-facing sides of our business. We continue to rely on their team to help shape our go-to-market strategy as we expand our engineering practice and launch new products. Our business has taken on exciting new dimensions, growth, and direction as a result of their work.


Anthony George

We retained Advertas as our outsourced marketing function to handle the complete launch of the FuelTrax solution, including supporting marketing collateral and website. We’ve been impressed with their team’s creativity, ability to manage to a budget, and degree of excellence in their work.


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