Plans and Pricing for Marketing Services
Pricing for marketing services can have a significant variance, depending on your objectives and scope. Your business is unique, and so your marketing plan and initiatives will be as well. We will work collaboratively with you at every stage of planning and execution, starting with recommending an effective plan that achieves your desired goals within your budget.
1500+
MARKETING INITIATIVES
17
YEARS
25,560
COFFEES
Explore marketing pricing samples
Explore marketing pricing samples
Most engagements are based on a business need and may therefore include a combination of initiatives – content development, SEO, social media, sales tools, a public relations campaign, or others. These projects can range from a few thousand dollars a month to tens of thousands. Here are some examples of project ranges and the factors that impact each.
Product Launches / New Market Engagement
Starter
$10,000/month
Example scope:
Brochure
Website content development
Virtual Event (webinar)
4 Social media campaigns (2 channels)
Growth
$25,000/month
Example scope:
Brochure
Website content development
Virtual Event (webinar)
4 Social media campaigns (3 channels)
High Impact
$50,000+/month
Example scope:
Brochure
Website content development
Virtual Event (webinar)
4 Social media campaigns (4 channels)
Social Media Campaigns
Starter
$1,500/month
Example scope:
1 Social media platform
1 Social media post
Social Media Competitive Analysis
Social Media Marketing Strategy
Growth
$2,500/month
Example scope:
2 Social media platforms
2 Social media posts
Social Media Competitive Analysis
Social Media Marketing Strategy
High Impact
$5,000+/month
Example scope:
4 Social media platforms
2 Social media posts
Social Media Competitive Analysis
Social Media Marketing Strategy
SEO/SEM Campaigns
Starter
$1,250/month
Plus initial investment
Example scope:
Up to 10 page optimized
Up to 5 keywords optimized
Title Tags & Meta descriptions
Sitemap restructure and submission
Growth
$2,500/month
Plus initial investment
Example scope:
Up to 15 page optimized
Up to 10 keywords optimized
Title Tags & Meta descriptions
Sitemap restructure and submission
High Impact
$5,000+/month
Plus initial investment
Example scope:
Up to 30 page optimized
Up to 20 keywords optimized
Title Tags & Meta descriptions
Sitemap restructure and submission
Market Research / Voice-of-the-Customer Studies
Starter
$5,000/month
Example scope:
Draft list of questions to precisely elicit
Growth
$12,000/month
Example scope:
Baseline report
On-page optimization
Content development
Monthly reports
High Impact
$25,000+/month
Example scope:
Baseline report
Content development
On-page optimization
Backlink building
Monthly reports
Search engine optimization (SEO) / Search engine marketing (SEM)
Don’t forget to account for working vs. non-working dollars
A little bit of a mis-nomer, “working dollars” refers to the costs associated with directly placing advertising, print costs, your marketing tech stack, and other third-party expenses. “Non-working dollars” refers to the cost of the effort required to develop material and execute campaigns. We might argue that far more “work” and in fact, value, is involved in the “non-working dollars”, but in any case, it is important to consider both when assessing budgets.
Social media marketing
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Our Pledge
At Advertas, we prioritize transparency and clarity. No nickel-and-diming our clients for each service. Together with you, we build the scope for the project to best achieve the desired objectives. We work quickly and efficiently to deliver projects on-time and in-budget while keeping you apprised of the work being done at every project phase