Start with a solid plan with objectives and measurable stage gates. Strategic plans can be broad, company-wide initiatives, or focused on a specific line of business. We work closely with you to clearly articulate market buying values and the value proposition versus competitors and then map the optimum strategy, accounting for cost, timeline, and expected outcomes.
Effective product launches are the confluence of the right strategy, messaging, and channels. We design and manage the technology product launch to fit your budget and schedule. Launches typically include new web content, social media postings, press releases, and events for an experience that prospective customers and industry influencers will remember.
Map the buying values of your target market through both qualitative interviews with key decision-makers and online quantitative surveys. Advertas pioneered the Voice of the Customer methodology for capturing market priorities.
Set the stage for future growth by establishing an intuitive brand architecture that allows for the addition of products and services as your business grows. Not just for large multi-national corporations, any company going through acquisitions, mergers, or even launching multiple products can benefit from clearly communicating the relationships of various offerings or segments to their customers.
Apply informed pricing policies that optimize competitiveness and value to your firm. Having the correct pricing policies is critical to both revenue and valuation of the business.
Understand both the potential and the gaps before investing in new technology, service offering, or business through a comprehensive, quantitative market feasibility study.