Uncategorized - Advertas

Advertas Wins Two Communicator Awards of Distinction

By Daniel Evans / May 11, 2023

Advertas Wins Two Awards of Distinction at the 2023 Communicator Awards Houston, Texas - Advertas, a leading B2B marketing agency, has won two Awards of Distinction at the 2023 Communicator Awards. The awards were presented for the Immersive & Experiential Trade Show Exhibit and the Business-to-Business Integrated and Multi-Channel Marketing Campaign categories. Other winners who …

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Advertas Wins Platinum Hermes Creative Award for Outstanding Event Marketing Campaign

By Daniel Evans / April 17, 2023

Houston-based B2B marketing agency Advertas has won a Platinum Hermes Creative Award in the category of event marketing for their promotion of the Paradise® AI Workbench at IMAGE 2022, joining other winners such as AT&T, Accenture, and PepsiCo. Advertas, a leading B2B digital marketing agency based in Houston, Texas, is proud to announce that they …

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The Dynamics of Technology Marketing and Investments

By Daniel Evans / November 21, 2022

Key takeaway: Marketing should be a higher percentage of revenue early in the life of the technology offering, dropping to a steady state as the adoption occurs, and the offering matures. We have written here about the relationship between investments in branding and lead generation and how both are important to the success of any …

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