Positioning for the Digital Transformation

Digital transformation Digital transformation is a concept that has taken hold in all kinds of companies from Wall Street to Main Street.  The promise of technologies is great:  elastic cloud computing, AI/machine learning, the Industrial Internet of Things (IIoT), and Edge Computing enjoy great expectations from senior business leaders for their potential to transform the …

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Marketing managers of growing companies look at their team, see the gaps and recognize what they need help doing. However, there's a delicate balance as you grow — bringing the right people on board to grow the business without out-spending cash flow. Each HR decision must be carefully weighed against the revenue side of the …

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You hear your market clamoring for a tool to fill a gap.  Or, perhaps, you see the gap and have the foresight to know how to solve a problem and provide an incredible amount of value in the process.  So, you start with a necessary function or objective. But yet, the design of elegant technology …

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New tech for your marketing plan

In decades past, the cycle of technological advancement typically involved old tech being replaced by better, new tech. However, recent years have shown that technology is undergoing somewhat of a renaissance; it is becoming more and more advanced and adding entirely new tools to the landscape. Undoubtedly, this rapid pace will not only likely continue, …

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A solid sales pipeline starts with a solid lead generation program

New Year, new objectives and new growth targets! For any B2B company, a solid sales pipeline starts with a solid lead generation program. Advertas has been helping technology companies grow the quantity and quality of their leads for 15 years. Over that time, we’ve found that the lifeblood of a sustainable effort is the marketing …

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