Insights

The Work-Life Balance MYTH!

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We’ve all heard the phrase “work-life balance” about a thousand times in the last five years, especially with the rise of remote working. As a working society, we understand the value of keeping the two “worlds” separate, blocking out time in our days for each. But what if we were to challenge that narrative? What …

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Herding Cats: Keeping Your Employees Constructively Engaged on Social Media

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Herding Cats: Keeping Your Employees Constructively Engaged on Social Media Every marketer or communications professional has been there. You want the employees to get involved with the company page. You want them to share, like, and comment on your posts as well as others in the industry. Your employees can be the best ambassadors for …

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What is Lead Generation vs. Demand Generation, and Why Do You Need Both?

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What is Lead Generation vs. Demand Generation, and Why Do You Need Both? By Hal Green and Laura Cuttill The difference between lead generation and demand generation Marketing buzzwords get thrown around a lot. We hear and see them every day – in advertisements, in corporate communications, and even listening to conversations between seasoned executives. …

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What is Account Based Marketing?

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What is Account-Based Marketing and Who Should Consider it? By Hal Green and Laura Cuttill Account-Based Marketing (ABM) is a marketing strategy that focuses marketing resources on a set of target ("strategic") accounts, thereby increasing marketing efficiency and effectiveness. Implicit in ABM is that the critical financial decision-makers and technical influencers can be identified within …

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Budget Balance Between Lead Generation and Branding

Budget Balance between Lead Gen and Branding

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Budget Balance Between Lead Gen and Branding While there are many facets to the marketing function in an enterprise, our clients tend to invest in three main areas:  branding, lead or ‘demand’ generation, and technical infrastructure. The first two areas are apparent and must utilize the third. The technical infrastructure, or ‘marketing tech stack,’ includes …

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