Insights

How to effectively outsource your marketing function

Outsourcing your Marketing

“So often we think about how much money we are saving to do things ourselves. Instead of thinking of cost, we should be thinking about return. Go ahead and pay twice as much for someone who really has the expertise and get 5x times in return.” In a recent chat I had with Harry Rahman, …

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Positioning for the Digital Transformation

Time to Re-Think Your Positioning for the Digital Transformation

Digital transformation is a concept that has taken hold in all kinds of companies from Wall Street to Main Street.  The promise of technologies is great:  elastic cloud computing, AI/machine learning, the Industrial Internet of Things (IIoT), and Edge Computing enjoy great expectations from senior business leaders for their potential to transform the energy supply chain.

Bringing the right people on board to grow the business without out-spending cash flow

Why Should I Hire A Marketing Agency?

Marketing managers of growing companies look at their team, see the gaps and recognize what they need help doing. However, there’s a delicate balance as you grow — bringing the right people on board to grow the business without out-spending cash flow. Looking into an agency can have several advantages.

Form vs. Function for User Experience (UX)

Form vs. Function: What’s Really Important When Designing User Experience (UX)?

You hear your market clamoring for a tool to fill a gap.  Or, perhaps, you see the gap and have the foresight to know how to solve a problem and provide an incredible amount of value in the process.  So, you start with a necessary function or objective. But yet, the design of elegant technology and artwork have similar creative processes and objectives.  The entire UX design process can sometimes be a delicate balancing act.

New tech for your marketing plan

How Marketing and PR Are Using New Tech

Technology of all varieties is only as good as the people who implement it, interpret it, and use it. There is a definite art to properly utilizing any data gathered, streamlining marketing automation, creating effective mass customer contact, and many more elements of marketing.

5 Keys to success in lead generation

Lead Generation – 5 Keys to Success

For any B2B company, a solid sales pipeline starts with a solid lead generation program. Advertas has been helping technology companies grow the quantity and quality of their leads for 15 years. Over that time, we’ve found that the lifeblood of a sustainable effort is the marketing database.

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