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Must-Read Books for Marketing Veterans

By Daniel Evans / March 29, 2023

Top 10 Must-Reads for Marketing Veterans The beauty of diving into a new book is the ripple effect on our imaginations. First, you’re entertained, second, hopefully you learn something new, but third (and most important), it gets your brain out of the daily grind of task-oriented work and sparks creativity. In whatever you’re reading, I’d …

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How to Create an Effective SEO Strategy

By Daniel Evans / February 16, 2023

How To Create an Effective SEO Strategy SEO is one of the most important aspects of getting your oil and gas, technology, retail, or cybersecurity website to the top of the search engines. If you're investing in SEO, you're taking advantage of an opportunity to reach new customers and grow your business. This blog will …

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How to Define your Marketing Personas

By Daniel Evans / February 1, 2023

How To Define Your Marketing Personas Buyer personas are a valuable part of current marketing efforts, but what are they, and how does marketing persona research work? Here are the things you should know to help reach your target audience, including reaching potential customers and getting existing customers to come back and spend again. What …

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What is Lead Generation vs. Demand Generation, and Why Do You Need Both?

By Daniel Evans / January 25, 2023

What is Lead Generation vs. Demand Generation, and Why Do You Need Both? By Hal Green and Laura Cuttill The difference between lead generation and demand generation Marketing buzzwords get thrown around a lot. We hear and see them every day – in advertisements, in corporate communications, and even listening to conversations between seasoned executives. …

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What is Account Based Marketing?

By Daniel Evans / December 16, 2022

What is Account-Based Marketing and Who Should Consider it? By Hal Green and Laura Cuttill Account-Based Marketing (ABM) is a marketing strategy that focuses marketing resources on a set of target ("strategic") accounts, thereby increasing marketing efficiency and effectiveness. Implicit in ABM is that the critical financial decision-makers and technical influencers can be identified within …

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6 Best B2B Marketing Strategies

By Daniel Evans / April 1, 2022

6 Best B2B Marketing Strategies By Laura Cuttill We all have been in that room or sat in front of a screen and asked ourselves, “What can we do differently this year than we've done before when it comes to our B2B marketing strategies?" The digital marketing space is constantly advancing, so here are some …

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Budget Balance Between Lead Generation and Branding

Budget Balance between Lead Gen and Branding

By Hal Green / January 7, 2022

Budget Balance Between Lead Gen and Branding While there are many facets to the marketing function in an enterprise, our clients tend to invest in three main areas: branding, lead or ‘demand’ generation, and technical infrastructure. The first two areas are apparent and must utilize the third. The technical infrastructure, or ‘marketing tech stack,’ includes …

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How to effectively outsource your marketing function

Outsourcing your Marketing

By Laura Cuttill / February 4, 2021

“So often we think about how much money we are saving to do things ourselves. Instead of thinking of cost, we should be thinking about return. Go ahead and pay twice as much for someone who really has the expertise and get 5x times in return.” In a recent chat I had with Harry Rahman, …

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Time to Re-Think Your Positioning for the Digital Transformation

By Hal Green / April 30, 2019

Digital transformation is a concept that has taken hold in all kinds of companies from Wall Street to Main Street. The promise of technologies is great: elastic cloud computing, AI/machine learning, the Industrial Internet of Things (IIoT), and Edge Computing enjoy great expectations from senior business leaders for their potential to transform the energy supply chain.

Bringing the right people on board to grow the business without out-spending cash flow

Why Should I Hire A Marketing Agency?

By Laura Cuttill / April 1, 2019

Marketing managers of growing companies look at their team, see the gaps and recognize what they need help doing. However, there’s a delicate balance as you grow — bringing the right people on board to grow the business without out-spending cash flow. Looking into an agency can have several advantages.