- Client: Schneider Electric
- Industry: Mining, Metals & Minerals, Consumer Packaged Goods, Pharmaceuticals, Energy: Downstream – Refining & Petrochemicals; Water/Wastewater
- Company size: 10,000+
- Services: Market research, strategy consulting, customer insights, marketing strategy development
- Duration: March 2018 – Ongoing
- Budget: $50,000 to $199,999
#1 Overview
Over the years, Schneider Electric has partnered with Advertas to take the pulse of its customers across a range of industries and product lines. Through a series of Voice of the Customer studies, we’ve helped their teams understand how decision-makers think about value, priorities, and emerging needs in their markets. One of these projects focused on exploring the potential benefits of integrating power management with process control—two areas that had traditionally operated separately. By combining executive interviews with targeted surveys, Advertas delivered clear, actionable insights that shaped Schneider Electric’s product strategy and go-to-market approach, aligning innovation with what customers said mattered most.
#2 The Client
Schneider Electric is a global leader in energy management and industrial automation, helping companies around the world operate more efficiently, safely, and sustainably. Within its Oil & Gas and Industrial Automation division, the global marketing and strategy team wanted a clearer picture of how customers viewed the value of Schneider’s technologies and where the biggest opportunities for future growth might lie. To guide that effort, they turned to Advertas for independent, research-driven insight from the people who matter most: their customers and prospects.
#3 The Challenge
Schneider Electric was exploring how to bring together several of its automation solutions that had traditionally been used separately across different industries. To move forward with confidence, the team needed a clear understanding of how customers viewed the idea of a unified solution—what they valued most, what concerns they had, and how ready they were to adopt new technology. They wanted data and real-world perspective straight from the market to help guide both product direction and go-to-market strategy.
#4 The Approach
Advertas worked hand in hand with Schneider Electric’s marketing and strategy teams to design and carry out a multi-phase research program. We began with in-depth interviews with senior decision-makers from key customer accounts across several industries, followed by broader online surveys to validate and quantify what we heard. Together, we built a framework for gathering honest, consistent feedback—covering everything from messaging and perceived value to technology adoption and integration priorities. The result was a clear, data-backed view of customer sentiment and market readiness, giving Schneider Electric the insight to make strategic decisions based on real customer voices rather than assumptions.
#5 The Outcome
The research gave Schneider Electric a clear view of what customers valued most and how ready different markets were to embrace a more integrated automation solution. Those insights became the foundation for sharper messaging, stronger product positioning, and a go-to-market strategy grounded in real customer priorities. The findings were captured in a detailed white paper and used to build internal alignment across teams. The success of this project led Schneider Electric to expand the program across other divisions, making the interview-and-survey model a repeatable best practice for future product validation and strategic planning.
Constantine Lau
Global Director of Marketing & Strategy
“The engagement has been so successful that the survey and white paper approach has become a key strategy for the client’s company. Advertas is practical and results-focused. Moreover, they deliver on time and within the budget. Their segment expertise and attention to detail also stand out.”
