OUR MARKETING FRAMEWORK
Create the Marketing Strategy
Everything begins with great ideas that are documented and planned. Lead generation, content creation, product launches, rebranding, and expanding into new markets all start with a solid go-to-market strategy. Working with Advertas, you get a custom strategy designed for your business. Learn More
Identify and Segment Target Accounts
With our Account-Based Marketing (ABM) methodology, we identify target accounts and the key decision-makers within those accounts. Segmenting these individuals allows us to emphasize your desired audience and capture the attention of key decision-makers. Learn More
Acquire and Enrich Account Data
Utilize the power of Account-Based Marketing with pinpoint accuracy. Our customer data acquisition and data enrichment process ensures high-quality, complete, and curated data to effectively reach your target accounts with confidence. Learn More
Analyze Brand Position and Hone Your Message
Clear and effective branding is a must in B2B marketing. After thoroughly assessing your market and current brand status, we can help to transform your messaging to best convey your offering. Learn More
Build Relationships in a Personalized Way
We then conduct outreach to target accounts and build relationships through personalized messaging. From website overhauling and development to advertising campaigns, personalized e-mail campaigns, webinars, and short-form video content, we do it all. Learn More
Support Inbound Marketing
Lastly, we provide search engine optimization, build up and refresh of your marketing channels, tech-stack, event coordination, and any other ongoing marketing support that is necessary for your business. Learn More
OUR MARKETING METHODS
Clients Across the Energy Industry
What Our Clients are Saying
The engagement has been so successful that the survey and white paper approach has become a key strategy for the client’s company. Advertas is practical and results-focused. Moreover, they deliver on time and within the budget. Their segment expertise and attention to detail also stand out.
CONSTANTINE LAU – GLOBAL DIRECTOR OF MARKETING & STRATEGY, SCHNEIDER ELECTRIC
Advertas was instrumental in developing helpful product sheets and pitch decks for our fundraising. We worked closely with them to simplify our message so that everyone, from clients to investors, could understand what we sell and the power of our technology. Thanks to their help, we’ve raised over $3 million in our fundraising rounds, and we’re now looking at raising around $100 million.
DAMIR PERGE – CEO & CO-FOUNDER, AMPTRICITY
They were strong communicators. They set and managed expectations well. This is very important, especially in SEO. Since implementing the SEO efforts, our rankings on target keywords have improved, and inbound traffic has also improved.
MANU PRASANNA, HEAD OF GROWTH, SOLID
“Their strategy capabilities set them apart.”
Advertas was talented at crafting sales presentations which allowed the client to show impressive demonstrations. Their ability to follow through with the marketing strategies they developed made for a successful collaboration. Above all, they remained
responsive throughout the process.
MARK ROOP, FORMER PRINCIPAL & CO-FOUNDER, ESIMULATION
“Their communications were “top drawer” with integrity behind every answer.”
Advertas excelled in delivering the project in a timely manner that satisfied the client’s expectations. The team established a seamless workflow through excellent communication. They were described as trustworthy and having a can-do attitude. Customers can expect capable and talented marketers.
WILLIAM BARKHOUSE, FORMER DIRECTOR OF GEOPHYSICS, SEG
“We’ve been able to develop an intimacy business model, given how involved Hal is with our strategy.”
Revenue increases between 2016–2019 have been directly attributed to Advertas’ work, and early results in 2021 show promising recovery from the 2020 pandemic. Their team has cultivated an integrated relationship with the company. Not only are they highly invested, but they’re also always available.
MICHAEL DUNN, SVP OF BUSINESS DEVELOPMENT, GEOPHYSICAL INSIGHTS
“I wouldn’t hesitate to refer anyone to Advertas.”
Internal stakeholders are very pleased with Advertas’ services, praising their ability to stay within the timeline and budget while also delivering an exceptional partner. Their industry knowledge, marketing skills, and collaborative team made them excellent strategic partners.
WILL DARROH, PRESIDENT, PIPER MORGAN ASSOCIATES
“Advertas has a holistic view of the business and saw their success through the lens of our success.”
Thanks to Advertas, the company went from a startup to a 75% market share during their engagement. Their project management was second to none, and they were able to deliver outputs on time and within the budget. The communication was clear at every phase.
GREG SALYARDS, PRESIDENT AND CO-FOUNDER, 2FA, INC
The UX design work on 4.0 has been excellent. I believe it is setting the framework on the future of our software and the basis for a machine learning platform for interpretation. I look forward to the further development of Paradise 4.0 UX, which I think the industry will truly appreciate.
ROCKY RODEN – GEOPHYSICAL INSIGHTS
Advertas has provided outstanding guidance to CDI in a variety of areas relating to the customer-facing sides of our business. We continue to rely on their team to help shape our go-to-market strategy as we expand our engineering practice and launch new products. Our business has taken on exciting new dimensions, growth, and direction as a result of their work.
VAN WILSON – CONTROL DYNAMICS INTERNATIONAL
We retained Advertas as our outsourced marketing function to handle the complete launch of the FuelTrax solution, including supporting marketing collateral and website. We’ve been impressed with their team’s creativity, ability to manage to a budget, and degree of excellence in their work.
ANTHONY GEORGE – NAUTICAL CONTROL SOLUTIONS