WE GET ACCOUNT-BASED MARKETING

DATA-DRIVEN DECISIONS | EXPERIENCE-LED STRATEGY | BETTER B2B RESULTS

OUR MARKETING FRAMEWORK

Create the Marketing Strategy

Everything begins with great ideas that are documented and planned. Lead generation, content creation, product launches, rebranding, and expanding into new markets all start with a solid go-to-market strategy. Working with Advertas, you get a custom strategy designed for your business. Learn More

Identify and Segment Target Accounts

With our Account-Based Marketing (ABM) methodology, we identify target accounts and the key decision-makers within those accounts. Segmenting these individuals allows us to emphasize your desired audience and capture the attention of key decision-makers. Learn More

Acquire and Enrich Account Data

Utilize the power of Account-Based Marketing with pinpoint accuracy. Our customer data acquisition and data enrichment process ensures high-quality, complete, and curated data to effectively reach your target accounts with confidence. Learn More

Analyze Brand Position and Hone Your Message

Clear and effective branding is a must in B2B marketing. After thoroughly assessing your market and current brand status, we can help to transform your messaging to best convey your offering. Learn More

Build Relationships in a Personalized Way

We then conduct outreach to target accounts and build relationships through personalized messaging. From website overhauling and development to advertising campaigns, personalized e-mail campaigns, webinars, and short-form video content, we do it all. Learn More

Support Inbound Marketing

Lastly, we provide search engine optimization, build up and refresh of your marketing channels, tech-stack, event coordination, and any other ongoing marketing support that is necessary for your business. Learn More

OUR MARKETING METHODS

Go-to-Market Strategy Services

Lead generation, content creation, product launches, rebranding, and expanding into new markets all start with a solid go-to-market strategy. Strategy informs execution and directs our marketing campaigns.

Data Orchestration and Enrichment

Everything begins and ends with data. Our team is driven to develop the most effective, direct, and scalable integration processes, enabling your marketing staff to focus on key strategic initiatives.

Content Marketing Services

The “holy grail” of digital marketing is exceptional content that increases conversion rates. We use our extensive experience to produce the ideal blend of the correct message for the right audience.

Email Marketing Services

At Advertas, we realize the need for dynamic, personalized campaigns that keep your prospects engaged and prompt them to take action. With our comprehensive email services, you can feel confident that any campaign we launch will drive results.

Event Management

From in-person to virtual, our team will develop creative and memorable tactics for your event to deliver the best experience while creating and managing your budget.

Search Engine Optimization

We will augment your content library with fresh, relevant pieces, including white papers, case studies, and newsletters with your target keywords.

Social Media Marketing

By utilizing intent data, we can strategically develop a unique, personalized outreach plan to your target customers through social media platforms.

Tell Us a Bit About your Marketing Challenges and We'll Provide a Complimentary, Customized Strategy Session.

Clients Across the Energy Industry

Actenum logo
ESimulation logo
Geophysical Insights logo
Ingenero logo
Peloton logo
Schlumberger logo
Schneider Electric logo
Yokogawa logo
Well Drive logo

What Our Clients are Saying

The engagement has been so successful that the survey and white paper approach has become a key strategy for the client’s company. Advertas is practical and results-focused. Moreover, they deliver on time and within the budget. Their segment expertise and attention to detail also stand out.

CONSTANTINE LAU – GLOBAL DIRECTOR OF MARKETING & STRATEGY, SCHNEIDER ELECTRIC

Michael Edwards Headshot

Going to Advertas is a natural choice for marketing initiatives, as there are very few companies in the energy sector that have the breath, depth as well as history.

MICHAEL EDWARDS, EXECUTIVE ADVISOR, PARTNERS IN PERFORMANCE

Advertas was instrumental in developing helpful product sheets and pitch decks for our fundraising. We worked closely with them to simplify our message so that everyone, from clients to investors, could understand what we sell and the power of our technology. Thanks to their help, we’ve raised over $3 million in our fundraising rounds, and we’re now looking at raising around $100 million.

DAMIR PERGE – CEO & CO-FOUNDER, AMPTRICITY

Kayla Monis headshot

Advertas is the premier choice for energy and tech companies looking to partner with a team who understands their business and industry — and most importantly, delivers results. It’s a one-stop shop with highly-qualified, in-house talent equipped to navigate today’s modern marketing landscape.

KAYLA MONIS, MARKETING DIRECTOR, OPIS – A DOW JONES COMPANY

They were strong communicators. They set and managed expectations well. This is very important, especially in SEO. Since implementing the SEO efforts, our rankings on target keywords have improved, and inbound traffic has also improved.

MANU PRASANNA, HEAD OF GROWTH, SOLID

“Their strategy capabilities set them apart.”
Advertas was talented at crafting sales presentations which allowed the client to show impressive demonstrations. Their ability to follow through with the marketing strategies they developed made for a successful collaboration. Above all, they remained
responsive throughout the process.

 MARK ROOP, FORMER PRINCIPAL & CO-FOUNDER, ESIMULATION

“Their communications were “top drawer” with integrity behind every answer.”
Advertas excelled in delivering the project in a timely manner that satisfied the client’s expectations. The team established a seamless workflow through excellent communication. They were described as trustworthy and having a can-do attitude. Customers can expect capable and talented marketers.

WILLIAM BARKHOUSE, FORMER DIRECTOR OF GEOPHYSICS, SEG

“We’ve been able to develop an intimacy business model, given how involved Hal is with our strategy.”
Revenue increases between 2016–2019 have been directly attributed to Advertas’ work, and early results in 2021 show promising recovery from the 2020 pandemic. Their team has cultivated an integrated relationship with the company. Not only are they highly invested, but they’re also always available.

MICHAEL DUNN, SVP OF BUSINESS DEVELOPMENT, GEOPHYSICAL INSIGHTS

“I wouldn’t hesitate to refer anyone to Advertas.”
Internal stakeholders are very pleased with Advertas’ services, praising their ability to stay within the timeline and budget while also delivering an exceptional partner. Their industry knowledge, marketing skills, and collaborative team made them excellent strategic partners.

WILL DARROH, PRESIDENT, PIPER MORGAN ASSOCIATES

“Advertas has a holistic view of the business and saw their success through the lens of our success.”
Thanks to Advertas, the company went from a startup to a 75% market share during their engagement. Their project management was second to none, and they were able to deliver outputs on time and within the budget. The communication was clear at every phase.

GREG SALYARDS, PRESIDENT AND CO-FOUNDER, 2FA, INC

Rocky Roden

The UX design work on 4.0 has been excellent.  I believe it is setting the framework on the future of our software and the basis for a machine learning platform for interpretation.  I look forward to the further development of Paradise 4.0 UX, which I think the industry will truly appreciate.

ROCKY RODEN – GEOPHYSICAL INSIGHTS

Van Wilson

Advertas has provided outstanding guidance to CDI in a variety of areas relating to the customer-facing sides of our business. We continue to rely on their team to help shape our go-to-market strategy as we expand our engineering practice and launch new products. Our business has taken on exciting new dimensions, growth, and direction as a result of their work.

VAN WILSON – CONTROL DYNAMICS INTERNATIONAL

Anthony George

We retained Advertas as our outsourced marketing function to handle the complete launch of the FuelTrax solution, including supporting marketing collateral and website. We’ve been impressed with their team’s creativity, ability to manage to a budget, and degree of excellence in their work.

ANTHONY GEORGE – NAUTICAL CONTROL SOLUTIONS

Scroll to Top