March 2019

You hear your market clamoring for a tool to fill a gap.  Or, perhaps, you see the gap and have the foresight to know how to solve a problem and provide an incredible amount of value in the process.  So, you start with a necessary function or objective. But yet, the design of elegant technology and artwork have similar creative processes and objectives.  The entire UX design process can sometimes be a delicate balancing act.