Email Marketing Services
As B2B tech companies strive to stay competitive in often crowded markets, more are using the value and effectiveness of monetizing email campaigns. These efforts help you reach potential customers.
Using comprehensive Account-Based Marketing (ABM) principles as well as insight into the minds of your target audience, we provide our clients access to an intelligent system fueled by modern technology.
Email Marketing That Drives Conversions
At Advertas, we realize the need for dynamic, personalized campaigns that keep your prospects engaged and prompt them to take action. With our comprehensive email services, you can feel confident that any campaign we launch will drive results.
We use various strategies to ensure maximum success with your email campaigns. Our experienced design professionals and innovative marketers will work together to craft content that fits your brand’s message and inspire conversions.
Our team members specialize in designing custom marketing emails and optimizing them for any device, so they look great on any screen size. We also employ testing strategies. It allows us to optimize campaigns and measure the effects of certain elements on customer engagement.
The team’s primary focus is providing you with highly targeted emails based on past behaviors, preferences, or prospects’ locations. We help your leads feel special and encourage them to take action. We create personalized messages leveraging email marketing software like customer engagement data analysis or demographic profiling.
We also use automation techniques such as drip campaigns. These are sequences of automated marketing emails sent out at predetermined intervals. Customer actions trigger when sequences begin or end. Inside your customer relationship management software, we send relevant information promptly. It all occurs without manually reaching out every time with an individualized message.
At Advertas, we understand that conversion rates are crucial in every campaign we create. Our team employs proven data-driven tactics. We regularly review analytics such as open rates, click-through rates, and purchase conversion rates. Keeping track in this manner allows us to identify what works best for each campaign. We will quickly adjust each campaign for optimal revenue performance.
Key Benefits of Effective Email Marketing
Building out an effective email marketing campaign brings several benefits to your company. Hiring Advertas to create your campaigns means benefiting in these specific ways.
- Branding: Branding is an immense benefit of effective email marketing. It is an essential aspect of your B2B company’s marketing strategy. You can increase brand recognition and build trust by using email marketing.
- Scalable: One of the main benefits of email marketing is its ability to reach many people at once. With email, you can send a message to thousands of people with just a few clicks of a button, making it an ideal way to reach a broad audience quickly.
- Lead Generation: Effective email marketing for your B2B company can be invaluable in increasing leads and driving conversions. By understanding how to maximize the potential of your campaigns, your company can ensure that it positions itself as the industry frontrunner.
- Measurable: Measurability in marketing refers to the ability to track the performance of a strategy or campaign. Measuring a strategy or campaign makes determining whether you achieved your goal easier. Your company can make informed decisions about necessary improvements by measuring how well an email marketing campaign performs.
- Results: Whether your company wants to generate new leads, boost brand awareness, convert leads, improve customer loyalty, nurture and cultivate leads, or promote events, email marketing fits perfectly into any ABM marketing strategy.
Why Advertas for My Email Marketing Campaigns?
- Full-service Email Marketing Campaign: When you select Advertas to run your email marketing campaigns, our experienced professionals handle your campaign. Our specialists know how to create compelling messages and drive conversions. Our team will work closely with you to understand your goals and target audience. We use that data to create customized campaigns.
- Multivariate and A/B Campaign Testing: Our team’s combination of multivariate and A/B testing provides you with real-time feedback on user behavior. We can quickly adjust a campaign for superior results. The process helps drive revenue. You will also see an increase in customer loyalty.
- Tailored List Segmentation: At Advertas, we know that effective segmentation is vital to unlocking the full potential of any email marketing campaign. Our team offers comprehensive list segmentation solutions tailored to fit any brand or company’s needs.
- Integrated Digital Marketing: Our integrated marketing services provide a comprehensive suite of email clients to drive ROI and reach your business goals faster than traditional methods.
- Detailed Email Marketing Reports: Testing and pivoting strategies based on data are crucial to success. Our team provides detailed email marketing reports. These analytics give an overview of key metrics such as open and click-through rates, opt-outs, bounces, and more.
- Experienced Email Marketing Specialists: We pride ourselves on having an experienced Advertas team of email marketing specialists dedicated to helping you succeed. Each team member brings a deep understanding of best practices and strategies that drive sales conversions.
Explore Features
Complete and Frequently Updated CRM System
Tagged Contacts For Easy Segmentation
Segmented Contact Lists
Simple and Effective Personalization
Remarkable Open Rates
Specific Targeting of Key Decision Makers
Immediate Data Reports
Easy Retargeting
Cost Effective Custom Processes
Email Marketing FAQs
What is an email marketing agency?
An email marketing agency helps businesses create effective email campaigns that reach their target audiences. The company provides data segmentation, campaign design, and delivery optimization services. The goal is to help clients drive better results from their email campaigns.
Look for an email marketing company offering full-service integrated digital marketing services. Email marketing is only one piece of your overall digital marketing strategy. A full-service agency will provide a complete range of services like pay-per-click, search engine optimization, content marketing, and more.
Is email marketing still effective?
Absolutely. Email marketing is an effective tool for engaging your target audience and driving key results. Here are key reasons why the strategy remains effective.
Email marketing allows your B2B company to reach its target audience directly and effectively. You can tailor your messaging to specific groups of people, increasing the chances of conversion.
The strategy is relatively inexpensive compared to other forms of marketing, such as television and print advertising. Email marketing providers offer measurable results. It will help your company track the effectiveness of its campaigns. As well, consider the personalization provided by email marketing.
You can use email marketing software to automate tasks like sending follow-up emails, triggering welcome emails, drip campaigns, and more. Finally, email marketing allows you to maintain a long-term relationship with your customers.
How much does it cost to work with an email marketing agency?
The cost of working with an email marketing agency can vary depending on several factors. These include the services offered, the size of your email list, and the complexity of your campaigns.
Some email marketing agencies charge a flat monthly fee for their services. Others charge based on the number of emails sent or the number of subscribers on your list.
On average, the cost of working with an email marketing agency might start at $500 per month for smaller businesses with less complex needs. Larger companies with more advanced campaigns can expect to pay significantly more monthly.
The budget can expand into five figures per month if you add other services like SEO or paid ad services. Remember, your email marketing services company works to provide a profit above and beyond your email campaign budget. Contact us to receive a quote for your specific needs.
Let us help you create a personalized plan tailored to your company’s success. Contact us today by clicking the link below to learn more about how Advertas can take your marketing campaigns to the next level.
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