Laura Cuttill

The Power of a 'Thank You': How Gratitude Can Enhance B2B Relations In B2B relations, businesses are often so engrossed in transactions, negotiations, and strategies that they forget the simplest yet most impactful tool in their arsenal: gratitude. An act of gratitude can transcend transactional boundaries and forge genuine, lasting business relationships. This article delves …

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Nurturing Loyalty: Strategies for Building Long-Lasting B2B Partnerships In many B2B industries, transactional, “menu” offering relationships are commonplace. However, the true measure of business success often lies in the ability to nurture long-term partnerships. These enduring relationships are built on mutual trust, understanding, and quality, consistent work. In this article, we'll unravel the strategies that …

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Is Your Campaign a Trick or Treat? Recognizing When It's Time to Move On Not every campaign or strategy unfolds as planned in the dynamic landscape of B2B marketing. Despite our best efforts, some initiatives may lose direction and purpose. Recognizing these "wandering campaigns" and understanding when to redirect course is crucial. This article delves …

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Witchy Ways to Stretch Your Spend: Bewitching Marketing on a Budget As all good marketers know, there is no such thing as a “silver bullet” in marketing. We are often faced with very limited resources and do not have the budget to spend on massive campaigns across millions of channels. These types of campaigns take …

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We’ve all heard the phrase “work-life balance” about a thousand times in the last five years, especially with the rise of remote working. As a working society, we understand the value of keeping the two “worlds” separate, blocking out time in our days for each. But what if we were to challenge that narrative? What …

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