Marketing managers of growing companies look at their team, see the gaps and recognize what they need help doing. However, there’s a delicate balance as you grow — bringing the right people on board to grow the business without out-spending cash flow. Looking into an agency can have several advantages.
You hear your market clamoring for a tool to fill a gap. Or, perhaps, you see the gap and have the foresight to know how to solve a problem and provide an incredible amount of value in the process. So, you start with a necessary function or objective. But yet, the design of elegant technology and artwork have similar creative processes and objectives. The entire UX design process can sometimes be a delicate balancing act.