Daniel Evans

Advertas Wins Two Communicator Awards of Distinction

By /
Advertas Wins Two Awards of Distinction at the 2023 Communicator Awards Houston, Texas - Advertas, a leading B2B marketing agency, has won two Awards of Distinction at the 2023 Communicator Awards. The awards were presented for the Immersive & Experiential Trade Show Exhibit and the Business-to-Business Integrated and Multi-Channel Marketing Campaign categories. Other winners who …

Advertas Wins Two Communicator Awards of Distinction Read More »

Advertas Wins Platinum Hermes Creative Award for Outstanding Event Marketing Campaign

By /
Houston-based B2B marketing agency Advertas has won a Platinum Hermes Creative Award in the category of event marketing for their promotion of the Paradise® AI Workbench at IMAGE 2022, joining other winners such as AT&T, Accenture, and PepsiCo. Advertas, a leading B2B digital marketing agency based in Houston, Texas, is proud to announce that they …

Advertas Wins Platinum Hermes Creative Award for Outstanding Event Marketing Campaign Read More »

What is Lead Generation vs. Demand Generation, and Why Do You Need Both?

By /
What is Lead Generation vs. Demand Generation, and Why Do You Need Both? By Hal Green and Laura Cuttill The difference between lead generation and demand generation Marketing buzzwords get thrown around a lot. We hear and see them every day – in advertisements, in corporate communications, and even listening to conversations between seasoned executives. …

What is Lead Generation vs. Demand Generation, and Why Do You Need Both? Read More »

What is Account Based Marketing?

By /
What is Account-Based Marketing and Who Should Consider it? By Hal Green and Laura Cuttill Account-Based Marketing (ABM) is a marketing strategy that focuses marketing resources on a set of target ("strategic") accounts, thereby increasing marketing efficiency and effectiveness. Implicit in ABM is that the critical financial decision-makers and technical influencers can be identified within …

What is Account Based Marketing? Read More »

Scroll to Top